How to Write a Great Website RFP
Literally, the scope of work can be viewed as a map that guides a project manager towards the successful completion of a given project. By this, it shows you what to do and what to avoid. A well-written scope of work, therefore, provides a clear picture of the complete project requirements. Aug 12, · How to Write a Great Website RFP and arrive at a cost by multiplying by an hourly rate. Your vendor is trying its hardest to scope out the work and knowing what the team is in for means you get a more accurate estimate. be sure to ask. For large teams, who will be available to work on the project may change depending on the vendor's.
If you've already gone through the RFP process or just like to work ahead! If you're in the services or consulting business, you know all about RFPs: Requests for Proposal are how many professional agencies win new work.
NMC receives a lot of them from organizations around the world wanting either to upgrade their existing web presence or start from scratch with a new one. Some of them are clear, detailed, and provide the right kind of information to help us quickly write a great proposal. Others, not so much! Writing them can be daunting since you probably don't spend all day making websites and apps, but with the right guidance you can draw up one that's useful and concise. Good ones lead to good proposals, good proposals lead to better working relationships, which leads to better better projects and outcomes.
So what should you include if you want to write a good one? What details do vendors need to know about your project to bid accurately? What questions should you be asking them to assess their fitness and capability? There's no need to become an expert in web design to write an RFP if it can establish clear goals, provide the right details, and solicit useful information from vendors. Sending out an RFP is a pretty standard operating procedure: potential clients determine a rough scope of the job to be done, assess the timeline and budget available, then reach out to vendors asking them to propose a solution and themselves as the best fit.
To help you write yours, we compiled a handy list of key points. The steps below are straightforward and should be enjoyable to think through; after all, the end product is that you get to describe all the ways someone can help make your life easier with an awesome website. Of course, not every one of these items in this list needs to presented in this order, or grouped together this way, or at all.
It does represent the most important things vendors care about and we grouped them together in the way that makes the most sense to us. If you want to keep it simple, you can just use each of the headings below as a different section in your document. Introduce how to get minecraft premium accounts for free organization and the purpose of the RFP.
This is high level, so be brief. The details will come below and a birds-eye view is fine. There may be all kinds of solutions available that will meet your needs better than what you have in mind and web professionals can suggest solutions you may not have thought of yet. By focusing more on the job to be done, it encourages the responder to think outside the box. Describe your organization, what it does, and what you do. Additionally, tell us a little about your values.
What makes you unique? Why does what you do matter? Firms may have a specialty in a certain area of web design e. For example, one of our specialties is nonprofit website design. If we know up front you're a nonprofit, we can make specific recommendations from our team members that have a lot of experience and familiarity with how nonprofits succeed on the web.
However, if you're looking for a law firm website design, we'd make very different recommendations, since they not only cater to different audiences but often involve different technologies. Explain what you plan how to use wifi with bluetooth accomplish or what outcome you have in mind.
What are the three most important things that, if done well, will make the redesign a success in your eyes? Do you know of any quantitative metrics that will help, such as increased sales or more newsletter subscribers or better-qualified leads? Think in terms of what you want visitors to the site to do, not just what you want them to see. Are some audiences higher priority than others? It can help to rank the groups in order of importance.
For a nonprofit, a list of target audiences could look like this:. To take the next step, pair each target audience with a goal conversion — i. In the B2B space, sample goal conversions include encouraging consumers to reach out to your sales team, request a product demo, or place an order through your eCommerce platform. Also, by helping your partner understand the different conversions for each audience, the design can be more tailroed based on the audience likely visiting that section -- NMC often recommends letting audience and persona-types drive the navigation of a site, and this approach lets you have the conversions how to update themeforest wordpress theme sections laser focused on each group.
One of the main reasons people reach out to NMC for a redesign, beyond a dated visual aesthetic, is that the content is poorly organized or hard to find. As much as the visual design impacts visitors' perception of your company, the information in turn reflects how well you've thought through your major site sections and navigation schema.
If you already have a good idea how you'd like to reorganize it, include that here. If not, that's OK too! Expect it to be one of the first things you'll do during the discovery phase with your vendor.
The sitemap will help you determine which new content you need to write and what from the existing site will be migrated. Much of it may be outdated or irrelevant, so new copy will need to be written especially if you're introducing a new product, service, or initiative. What does make it over to the new site will have to be imported into the content management system; be sure to let the vendor know whether that's something your team plans to do or whether you expect the vendor to handle it. Giving the vendor an idea of what content is moving helps them understand the size and scope of the site.
Many kinds of content will use the same but additional design time is needed for each custom layout. The sitemap also helps your new partner understand the importance and hierarchy of things on the site and whether that is in balance with what you've outlined in other areas of the RFP.
For example, if there's a focus on one target audience in the RFP, but their content isn't easy to navigate to, the web vendors will probably want some clarification on whether that's intentional or a mistake. For example, with a web redesign project, you might be paying for:. For a task like Information Design, maybe the deliverables are a sitemap and wireframes.
For Visual Design, it might be source files in Photoshop or Sketch format. Your vendor is trying its hardest to scope out the work and knowing what the team is in for means you get a more accurate estimate. You may not know how long something will take to do, but you likely do have a timeline you have to what to do for dry tickly cough it within.
Is there some hard deadline you need to hit, such as the launch of a new product or ad campaign? Maybe you have a big trade show coming up and need the site live by then? Be sure to mention any firm dates beyond the vendor selection process. Be advised: web sites vary widely in their time to completion. In other cases for complex sites or web applications, months is not unusual. Be up front about your timeline, and your vendors will be honest about its likelihood.
Why It's Important: So the vendor knows whether or not it's possible to finish the project on time! Also, responsible vendors will also typically help you understand whether you've set out a realistic timeline or not -- if we see a scope and timeline that don't align, we'll let the client know to see if they have flexibility and help them identify the priority items for launch.
This is a pretty broad subject but your goal here is to describe what limitations or requirements you know in advance. A website is, at its core, a technical software product, so these are the details that may most materially impact the schedule and deliverables.
Some examples of technical requirements include:. E-commerce: Do you expect to sell products or charge credit cards? A nonprofit may only want to accept simple or recurring donations but retail merchants require shopping carts, user accounts, inventory control, and shipping calculators. If you're accepting donations or selling things, are there any additional rules that should be incorporated, such as discounts for certain users, gift cards, etc.
All of these details will help vendors recommend the best tools for the project. Are you open to alternatives you may not be familiar with? There are literally thousands of off-the-shelf CMS software options. The vendor may also have developed an in-house solution that will meet your needs what is a lung dr called. Large projects can require writing custom a platform for your company.
It's also totally acceptable here to say you have no preference and are open to recommendations from the vendors. Backend Programming Language: For custom web how to cook with kale development, is your system compatible only with a specific language, such as PHP, or Ruby, or Python?
Do you have an existing infrastructure that the vendor needs to be fluent in? How to change voicemail message on blackberry Browser Support: How many visitors are still on old browsers, such as Internet Explorer 11 released October ?
Do they need to be supported? To make a website perform or display in a legacy browser almost always requires additional development time. For example, when someone subscribes to a newsletter, the contact should be added automatically to Highrise or Salesforce.
If someone purchases a product and opts in, she should be added to our Mailchimp database, etc. Sometimes this functionality will be included out of the box and sometimes the vendor will have to write something custom.
User Accounts: Do you require membership management on your site? This would be for allowing people to access special or hidden content on your site, perhaps after submitting an email address or paying to view what is rae carruth doing now whitepaper. A simpler example would be password-protected pages that anyone can see with the same password and does not require a logged in account. Accessibility: Do you require the website to be accessible to blind or limited-vision users?
This is an increasingly common item in RFPs, and it's important to know that accessibility requirements fall on a spectrum and you should know just how far you want to take it or leave it to the web agencies to make a recommendation. For websites whose audience skews older, larger default text and click areas will inform the design.
Mobile Responsive Design: This is pretty much a no-brainer nowadays and should be included by every firm you speak with. But it's worth at least mentioning in your RFP, especially for more custom projects, just to make sure it's on the agencies' radar.
Additionally, you can keep an eye out to see if they try and upcharge you for something that should be included in most modern web projects. Usually, most writers of the RFP are the ones who will lead the project. If not, or if there are other team members involved, specify who they are.
Have you or they worked on a similar web project before? Also, do you have final authority for making decisions or is there a committee that the designs will be presented to? Additionally, you may want to think about how you expect your project to be managed by your web vendor.
Guidelines for making an Effective Work Breakdown Structure 1. The % Rule. The % Rule is the most important principle for designing a WBS. This rule states that the WBS should include all the work identified by the project scope and must have all the deliverables that have to be completed – internal, external, and interim. 2. Level Approach. Dec 19, · The result is a Scope of Work (SOW)—a powerful project planning document that should include: An introduction that outlines the type of work being done and parties involved; A project overview that includes objectives; The actual scope of work, including the work .
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Become VIP Member. Do you need to remove the ads? Work Breakdown Structure WBS is a tool for simplifying the complexity of a particular task of a project. The task is broken down into smaller components that cannot be divided further. This deliverable-oriented structure makes an activity manageable and achievable to a greater extent.
This project management tool organizes the activities and lays down an outline or map for a project. Extensive brainstorming has to be done to identify the various levels of efficient WBS. Although a WBS has a hierarchical decomposition of work, it does not necessarily specify the order of work to be done. The schedule has to be made separately; however, an interface between the two could be devised. Work Breakdown Structure has two main types : 1. Phase-oriented WBS 2.
Deliverable-oriented WBS. The project deliverables are defined in terms of actions to be taken to attain the final product. Example: test, design, transfer, etc.
In this type of WBS, the functions or physical components that make up the deliverable define the project work Example: Foundation, Design Engine, Module 1, etc. This rule states that the WBS should include all the work identified by the project scope and must have all the deliverables that have to be completed — internal, external, and interim. This could lead to confusion during execution and would also require additional resources. One must know when to stop breaking down an activity.
Stop breaking down the task when the estimate of the desired level of accuracy can be attained. Not all activities have the same number of sub-activities. As mentioned earlier, the WBS does not depict the order of activities. To do so, a code can be given to all the tasks. Different coding arrangements are available but use the one which suits the organization or product structure for reporting and control. WBS is used for simplifying the complexity of a particular task in a project.
The WBS makes the deliverables more concrete and precise so that all stakeholders are able to understand what has to be accomplished.
Join Join TheConstructor to ask questions, answer questions, write articles, and connect with other people. Have an account? Log in Now. Join for free or log in to continue reading Remember Me! Don't have account, Join Here. Forgot Password Lost your password? Ask A Question. Level Approach 3. Mutually Exclusive Activities 4. Level of Detail 5. Absence of Symmetry 6. What is the Work Breakdown Structure used for? What are the different types of Work Breakdown Structure?
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